Sendview - SEO Strategy + Content Writing

I created a 6-month SEO strategy and content calendar for SendView. Now, I’m executing that strategy by writing them 3 SEO blog posts per month! Let me walk you through how I approached this project…

SEO Strategy

I created their strategy by:
-learning more about their SEO goals and target audience
-brainstorming keywords with Ahrefs
-Pulling a list of 20 target keywords and keyword clusters (a mix of easy targets and harder keywords that they'd achieve SERP with in the log term).
-Ranking them by their relevance to the business, search intent, and likeliness to rank

Content Writing + SEO Strategy Execution

Now I'm executing the strategy by:
-writing SEO blog posts with the help of Clearscope
-creating an internal linking system
-acquiring backlinks

The first blog post I created for SendView

Results

It’s been just 2 weeks since the first blog post was published and it’s already ranking on the first page of multiple keywords we’re targeting!

Content Writing, SEO StrategyRachel Meltzer