Coding Dojo – Email Copywriting

I worked as the email copywriter for Coding Dojo’s email marketing and Hubspot team. Creating campaigns including the quarterly scholarship campaign, winback drips, student success and staff spotlight series, new weekly marketing content, and working on projects to increase open house attendance. I also created various personal email campaigns for deposit reminders, financing options, and open house invites. I managed refreshing recurring campaigns weekly as well as sourcing all content, creating a necessary foundational infrastructure, and directing the copy for the graphics used in emails.

I helped Coding Dojo’s email team:

  • drive traffic to open houses - their primary conversion method for warm leads

  • improve open rates by 10-30% across the board

  • improve click-through rates for open house emails

  • establish a subject line bank to maximize productivity

  • set up processes and templates for student and staff spotlights, content curation, and recurring campaign refreshes

  • get organized and on track with testing

  • increase enrollments and warm lead conversion

Email Copywriting

Stats

Copy WritingRachel Meltzer